Amber Duffield

Freelance SEO & Web Developer

Simple, effective, and results-driven

I help businesses improve their online presence through SEO, web development, and analytics. Optimising websites, analytics, and digital platforms for growth.

From setting up GA4 and Google Tag Manager to developing Shopify stores and building better websites, my focus is on creating measurable results and long-term impact — without the agency fluff.

Whether you need more visibility, stronger site performance, or clear data insights, I’ll work with you to make your digital channels more effective.

SEO, web development, and analytics built around your goals

Helping businesses build stronger digital foundations through SEO, web development, and analytics. From clean builds and accurate tracking to higher search visibility, my work is about making your website perform — and your business grow.

I partner with you to improve the way your website and digital platforms actually work — so you can reach more people, track what matters, and turn traffic into customers.

No Lock-In contracts

Work with me month to month — no fixed long-term contracts or hidden fees.

Clear Reporting

Stay informed with clear, straightforward reporting on your SEO and website performance – no jargon, just results you can understand.

Best practice SEO

I use proven, best-practice strategies that build long-term growth – not risky tactics or shortcuts.

Tailored to You

Your business isn’t cookie-cutter, so your digital strategy shouldn’t be either. I’ll shape a plan around your goals and budget.

Digital Services That Deliver

Over the years, I’ve worked with businesses of all sizes — from local small businesses to global ecommerce stores — to fix the things that hold websites back. The services below are the some of the areas I focus on most, because they consistently deliver results.

That said, this isn’t the full picture of what I do. Every business has different goals, challenges, and opportunities, so the work we prioritise depends on where it will have the biggest impact. I offer monthly retainers for consistency, but the actual projects and tasks are flexible — always guided by the strategy we’ve developed together.

SEO & Content Optimisation

Improve your visibility in search with sustainable long-term SEO that targets the keywords and customers that matter.

Web Development & Ecommerce

From clean, responsive websites to Shopify optimisation, I build and refine sites that not only look good but convert.

Analytics & Tracking

Get clarity on what’s working. I set up GA4, Google Tag Manager, and custom reporting so you can make decisions based on real data.

Custom Strategies

No templates, no “rinse and repeat.” Every plan is designed around your business, goals, and budget.

Everything is tailored to your business — no lock-ins, no cookie-cutter solutions, just clear strategies and measurable results.

Ready to strengthen your digital presence? Let’s make your website work harder for you.

Personalised Marketing Strategies

Every business is different, so I shape strategies around your goals and the areas that will create the most impact to help you take your business where it needs to go.

Proven Experience

I’ve worked with businesses of all sizes, from local small businesses to global ecommerce brands, helping them improve visibility, performance, and results.

Improved Digital Presence

From search rankings to site performance, I’ll help you build a digital presence that reflects your business and gets noticed.

Connecting With Customers

Digital channels are often the first touchpoint for your audience. I work with you to make sure those moments count — clear, engaging, and built to convert.

Basic Plan

For small businesses building a foundation
$ 1200 / month
  • Covers the essentials to get your SEO and website into good shape.
  • Monthly website health checks and audits
  • Initial content creation as part of onboarding with ongoing content updates & optimisation
  • Google Business Profile management (up to 3 locations)
  • Limited technical SEO support
  • Monthly performance reporting

Advanced Plan

For growing businesses, including ecommerce
$ 1800 / month
  • Includes everything in the Basic Plan, plus deeper optimisation and CRO support
  • Access to a live website performance and SEO reporting dashboard
  • Conversion rate optimisation & A/B testing
  • 6-month SEO and digital optimisation roadmap
  • Ecommerce optimisation (buyer journey improvements)
  • Advanced technical SEO support
  • "SOS" web developer support (limits apply, additional support can be quoted for)
Popular

Bespoke Plan

For businesses ready to scale
$ 2500 / month
  • The most comprehensive support, with ongoing content and custom strategies
  • All Basic + Advanced Plan inclusions
  • Advanced tracking & analytics setup (GA4, custom events, ecommerce tracking)
  • Server-side Google Tag Manager implementation (if required)
  • Fully customised reporting dashboards with on-demand access
  • Regular website maintenance & development support (hours included each month)

Currently Accepting New Clients

If you’re looking for support with SEO, web development, or analytics, I’d love to hear from you. Get in touch to chat about your goals and see how I can help.

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